Our Disruptions

Design Development Logo & Branding: A playful, liquid-like logotype that reinforces the melting ice cream theme. The name "Moods" is emphasized with a whimsical, splashy effect, making it instantly recognizable.

Create high-quality, relevant content.

Brand Identity & Concept Tagline: “Making sure you really crave it!” Core Message: Crave Coffee’s brand identity centers around classics with a modern twist—evoking feelings of warmth, familiarity, and indulgence while elevating everyday moments with artisanal quality. The experience is crafted to ignite the senses and build emotional connections, making it more than just a coffee shop—it’s a place where customers satisfy their deepest cravings.

Our Approach: To introduce this completely unique concept to the Atlanta market, we developed a multi-faceted buzz campaign centered around destination storytelling. Rather than traditional hospitality marketing, we positioned The Glenn as a curated experience.