Creative Activations: 1. Floral Couture & Champagne GownsModels were dressed in jaw-dropping designs: A full ballgown constructed from real flowers and cascading ribbons. A champagne skirt that held flutes of bubbly, served directly to guests by the living centerpiece. 2. Guerilla Glamour (Pre-Event Teasers)To build anticipation in the days leading up to the opening:A branded acrylic truck with models in W robes engaged in playful pillow fights, parading through the city streets.
3. A model in a W robe riding a Segway, handing out W Hotel promotional materials and invites.At the GA-400 toll booth, models in W-branded T-shirts paid drivers' tolls, gifting them a surprise taste of W hospitality.These activations created viral moments and community excitement long before the doors opened.
Venue Buzz:
The hotel opened its doors 80% full, with VIPs and celebrities booking suites and rooms. • Whiskey Blue Rooftop Lounge:
Operated by The Gerber Group, Whiskey Blue became an instant hotspot, featuring: Panoramic Buckhead skyline views Handcrafted cocktails Chic lounge vibe with curated music that set the tone for Atlanta nightlife
Media & Press Coverage
The event drew major media attention from both local and national outlets, with features highlighting: The immersive and imaginative theme Celebrity attendance W Hotel’s luxurious amenities and modern design
Results
80% occupancy on opening night, driven by buzz and celebrity draw Elevated the W Hotel Buckhead into Atlanta’s luxury lifestyle conversation overnight Whiskey Blue established as an elite destination for nightlife and high-profile events