T’s Brunch Bar Ad Campaign Growth

Niche

Date

Role

Services

Brunch Restaurant

Jan 2025

Marketing

Ad Creation + Ad Optimization

Niche

Brunch Restaurant

Jan 2025

Date

Role

Marketing

Services

Ad Creation + Ad Optimization

[ goal ]

Overview T’s Brunch Bar launched a multi-channel digital advertising campaign from January 2025 to March 19, 2025, aiming to increase brand awareness, drive foot traffic, and boost online engagement. The campaign leveraged Facebook and Google Ads to target food lovers, brunch enthusiasts, and local diners.

Campaign Goals

Increase brand visibility and engagement
Drive more traffic to the website and social media pages
Convert online interest into actual foot traffic and reservations
Improve ad click-through and conversion rates

‍

[ solution ]

What 

we did ?

Key Performance Metrics Facebook Ads Performance Reach: 403K (+101%) Unique Users Reached: 59,553 (+151%) Outbound Click Rate: 6.03% (+23%) Link Clicks: 52,091 (+204%) Overall Impressions: 864K (+156%) Click-Through Rate (CTR): 10.38% (+16%) Conversion & Engagement Metrics Facebook Ads Conversions: 161 (+847%) Google Ads Conversions: 7,704 (+7%)

Analysis & Insights Significant Increase in Reach & Engagement With over 403K Facebook reach (+101%), the campaign successfully exposed T’s Brunch Bar to a broad audience. The 59,553 unique users (+151%) indicate strong engagement and new audience discovery. Strong Click-Through & Conversion Rates The 10.38% CTR (+16%) demonstrates highly relevant ad content driving interest. A 204% increase in link clicks (52,091 total) showcases improved engagement and call-to-action effectiveness. Boost in Conversions Facebook Ads drove 161 conversions (+847%), showing the impact of targeted ad optimization. Google Ads saw 7,704 conversions (+7%), reinforcing the importance of multi-platform strategies. Sustained Ad Effectiveness With 864K ad impressions (+156%), the campaign maintains consistent visibility. A 6.03% outbound click rate (+23%) indicates a solid response to offers and promotions.

CONCLUSION

Key Takeaways

Highly effective targeting & engagement: The significant increase in reach, clicks, and conversions suggests well-optimized audience targeting and compelling ad creatives.
Multi-channel success: Facebook and Google Ads together contributed to a substantial boost in online engagement and in-store visits.
Ongoing potential: The campaign is still active, with opportunities for further optimization in audience segmentation and ad placements.

403K (+101%)

Reach

59,553 (+151%)

Unique Users Reached

864K (+156%)

Overall Impressions

10.38% (+16%)

Click-Through Rate

Key Takeaways

Highly effective targeting & engagement: The significant increase in reach, clicks, and conversions suggests well-optimized audience targeting and compelling ad creatives.
Multi-channel success: Facebook and Google Ads together contributed to a substantial boost in online engagement and in-store visits.
Ongoing potential: The campaign is still active, with opportunities for further optimization in audience segmentation and ad placements.