Radisson's "A Path to Comfort" Ad Campaign

Niche

Date

Role

Services

Luxury Resort

2023

Campaign Creator | Manager

Digital Ads | Design

Niche

Luxury Resort

2023

Date

Role

Campaign Creator | Manager

Services

Digital Ads | Design

[ goal ]

Radisson Blu Murree launched the "A Path to Comfort" campaign to elevate brand perception, boost direct bookings, and engage with its audience on social media. With a focus on winter luxury, mountain getaways, and the unique comfort of Radisson's hospitality, the campaign successfully captured the attention of travelers, resulting in significant growth in engagement, bookings, and social media presence.

Objectives

Enhance brand awareness for Radisson Blu Murree as a premier mountain retreat.
Drive advance bookings and improve occupancy rates year-over-year.
Increase engagement on social media and expand the online community.

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[ solution ]

What 

we did ?

Strategy & Execution Creative Storytelling: The campaign leveraged visually captivating imagery showcasing snowy landscapes, cozy retreats, and luxury winter experiences. Social Media Optimization: A mix of carousel posts, reels, and interactive stories encouraged audience participation and engagement. Influencer Collaborations: Travel influencers and lifestyle bloggers shared their Radisson experience, amplifying reach and credibility. Targeted Advertising: Precision-targeted ads were deployed across Facebook, Instagram, and Google, reaching high-intent travelers and adventure seekers. Seasonal Promotions: Limited-time winter getaway offers incentivized advance bookings.

Key Results Engagement Boost: Social media engagement surged by 50%, with increased likes, shares, and comments. Advance Bookings Growth: Year-to-date advance bookings increased by 30% compared to the previous year. Social Media Growth: Radisson Blu Murree’s social media following grew by 18%, strengthening its online presence and brand loyalty. Revenue Impact: The campaign contributed to an increase in overall revenue from direct bookings, reducing dependency on third-party travel agencies.

CONCLUSION

The "A Path to Comfort" campaign effectively positioned Radisson Blu Murree as the ultimate winter retreat, blending luxury with adventure. By leveraging immersive visuals, strategic advertising, and influencer marketing, the campaign exceeded expectations, proving that an experience-driven approach resonates with modern travelers.With sustained digital engagement strategies and seasonal campaign adaptations, Radisson Blu Murree is poised to continue its growth trajectory, welcoming more guests to an unforgettable winter experience.

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Decreased, drove web traffic to Hotel site

3rd Party Booking

50% Surge

Social Media Engagement

30% Increase

Advance Bookings YoY

18%

Social Media Growth

Used ai data to capture target audience

Targeted Ads

The "A Path to Comfort" campaign effectively positioned Radisson Blu Murree as the ultimate winter retreat, blending luxury with adventure. By leveraging immersive visuals, strategic advertising, and influencer marketing, the campaign exceeded expectations, proving that an experience-driven approach resonates with modern travelers.With sustained digital engagement strategies and seasonal campaign adaptations, Radisson Blu Murree is poised to continue its growth trajectory, welcoming more guests to an unforgettable winter experience.

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