As a business owner, we bet you have a crew of trusted mentors that you go to regularly. It does take a village to build a company, after all! One of those individuals is a marketing master who, probably often, makes you question your company’s core value, what your branding says about you, how often you connect with consumers, what your data is saying, etc. etc. Emphasis on the etc.
Marketing gurus know what they are talking about, and they are here to help you master this information. Want to understand what your ROI per click is on each social media post? What about your impressions per keyword that you tag a video with? That’s how to think on a professional level when it comes to marketing strategy.
Your knowledge should begin with a strong foundation of the basics, so welcome to your Marketing Bootcamp, where we are here to support your journey. This week, we are diving in to identify critical social media data points to start your growth. Buckle up, marketing masters. You are on your way to fame.
Engagements are the number of total actions taken on a post. These represent the full amount of interactions your brand sees on its socials.
An impression is the number of times an ad or promoted post (such as a boosted post on Facebook) is shown on a social platform.
Reach is the full number of users who have been exposed to your content and posts. Reach is very similar to impressions, except this number includes non-promoted posts.
Organic reach is the number of times your post naturally appeared to a user on their feed, not through a social ad or promoted post.
A click-through rate is when someone has seen your content on socials and taken action to view more, read a post, buy a product, etc. This action is in the form of a click.
A cost per click is how much each click costs the brand when consumers click on an ad.
A conversion is when a consumer takes a desirable action, such as subscribing to a newsletter, buying a product, or downloading an ebook.
Regarding social media, a return on investment is the value of what you got in return for your marketing strategy.
Targeting is the specifics behind the audience you are hoping to reach with your social ads.
Retargeting re-engages leads that have interacted with your content but have yet to convert. It’s easy to become overwhelmed by the sheer amount of data your marketing information has,but reading the results is the most effective way to grow your consumer base. Give the people what they want by understanding what it is they want. Here at LevelUp Social, we aim to help you increase your marketing expertise. Just as many entrepreneurs go into building a company, marketing is a step-by-step learning process. If you can grow 1% with each new strategy you take on, your marketing will increase in its impact and value exponentially. Let’s build your foundation together.