As an entrepreneur, you have one goal: the growth of your products, ideas, and services. This goal can only happen with marketing, and that idea can send shivers down the spine of even the most experienced individuals. Marketing is an entrepreneur’s best friend and worst enemy.
Oh, marketing, how we wish we understood you more.
The truth is that marketing isn’t as much of a black hole as one imagines. Like any topic, marketing is a learnable skill. Even further, marketing uses the power of the human voice to reach the desired audience. Yes, we’re telling you that by being yourself, your growth goals become achievable.
As we are here to help you grow, here is our take of the top marketing trends that hone in on the power of human-to-human interaction and how you can deploy them for your company.
Using AI Artificial Intelligence is not something to shy away from because you aren’t ‘tech-savvy’ or ‘computer smart’ enough. Let’s flip this conversation together because AI is something that you should be utilizing.
This year has seen a lot of progression within the scope of AI and its use in day-to-day interactions. It is a trend you can hop on straightforwardly with chatbots. Many chatbot services use natural language and detailed processors to connect with your consumers in a way that feels conversational.
Want to give each of your customers a personalized experience and make them feel heard? AI, particularly in chatbots, is a way to bring this goal to life.
Building Conversation How many times have you heard the word genuine or authentic just today? Say it louder because there’s a reason these words are becoming more common in marketing language. Consumers are tired of being sold to and feeling like a commodity themselves.
Let’s get real with customers and create spaces of open conversation. Your products tell a story, so speak that story by building a narrative of authenticity. Does a customer share something that speaks to you? Repost, tag them, and ask your community for their thoughts. Do you want to seek another opinion on a topic? Get on your newsletter and encourage communication around that. Marketing is moving into a space where consumers feel truthfully engaged and understood. The best thing you can do for your brand is to build a community that knows that you’re listening. Conversational marketing is the way to do so.
Marketing with Video Video marketing shouldn’t be a ‘nice to have’ but consistent content that you make a regular part of your marketing plan. Combined with the power of authenticity, videos share not just a genuine conversation but a human face. No longer is marketing only text, social posts, landing pages, and carefully crafted websites but also emotions, appearances, and humanity.
Word of mouth and referral marketing remains one of the strongest and longest-lasting marketing techniques. Video marketing hones in on word of mouth by connecting a consumer to a person – an instant, human connection.
The common thread amongst these three concepts is simple: the human voice craves another human voice. Don’t let your marketing take on an external, robotic account of your brand. Use your voice to power how you share your brand, and watch those additional sales come true.